Thinking about a new business or brand name? Some groundwork is important to make sure you are in legal safe harbor. Here are some basic tips: Check if your business name is available by looking at your Secretary of State’s business entity and registered trademark databases. Look at the trademark database on the United State’s […]
How To Pick The Right Brand Name For Your Business Read More »
You can picture it: the bright red background, across which “Coca-Cola” is written in its iconic curling white script. Instant identification. Your brain associates the trademark with the brand. A trademark is a simple concept—a symbol and/or word(s) that is a protected embodiment of your brand and a crucial piece of your company’s identity. It
Protect Your Brand Read More »
Social media platforms are a popular way for companies to advertise their products and services, and engaging endorsers, namely celebrities, to boost this type of advertising is a popular practice. However, the Federal Trade Commission (FTC) is concerned that these endorsements may be misleading if consumers aren’t given all information necessary to make informed buying
FTC Steps Up Efforts to Enforce Social Media Compliance Read More »
